It has been our pleasure to work with you and see your business grow on the web and we wanted to thank you for your business over the past year and give you some information on SEO in 2025.

Search Engine Optimization experienced radical changes on a global scale in 2024. In order to keep your website and social media marketing on the cutting edge we will be adapting some of our work strategies for SEO in 2025.

SEO in 2025

Artificial Intelligence – AI

Over the past year, there was a huge increase in the use of AI for websites, blogs, SEO and Social Media. However, Google has also noticed this increase and tends to penalize overuse of this tool.

In order for pages and posts to rank highly we still need to create good original content that focuses on the needs and interests of real life clients. While we use AI for some ideas, at Virtual Webster we still personally create the content for your website. Faster is not always better!

Optimization for other Search Engines

The Google antitrust trial is reshaping the digital marketing landscape. This in turn is altering SEO strategies and advertising practices. It is more important than ever not to have all your eggs in one basket.

It is important to optimize for other search engines such as Bing, DuckDuckGo and other social media platforms. In 2025, we will include strategies for multiple search engines in our SEO to-do checklist.

All things Legal

A growing number of states have proposed, or are already implementing, privacy laws to protect the PII (Personally Identifiable Information) of its citizens. Websites that ask for a ‘name’ and ’email address’ on a contact form are collecting PII. These websites need to have a compliant Privacy Policy to protect themselves from fines and penalties.

We will continue to keep your legal policies up to date.

Keyword Research

Keyword Research continues to be an essential factor in good SEO practices. This year we will also be researching and implementing keywords for voice and visual searches.

Voice Search

Today it is more popular than ever to use tools such as: Google Assistant, Siri, Cortana, and Alexa.

We will be implementing voice search optimization in 2025. This process is very different from normal keyword optimization. It includes researching long-tail, question, and conversational keywords. We will also analyze search results and optimize website content to adapt to these types of searches.

Visual Search

The rise of Google Lens is part of a broader shift toward visual-first SEO. This includes proper image labeling, alt text, and schema markup. These methods help search engines better understand and index product images.

New Tools and Plugins

In 2024 we saw the need to use some new tools and plugins in order to increase efficiency and reach. These include, but are not limited to, Microsoft Clarity and Ubersuggest. We are constantly searching for the best tools to optimize your website.

Virtual Webster Tip: Use DuckDuckGo!

DuckDuckGo is a free Google alternative that lets you search and browse while protecting your privacy. It prioritizes user privacy by not tracking search history, IP address, or other personal information. This means online activity remains anonymous and is not used to bombard users with personalized ads.

Thank you again for your business. We look forward to this coming year working to help you accomplish your business goals.