Virtual Webster | Web Site Design and Development » Recent News

Small Business SEO Management

admin — Wed, 25 Apr 2012 16:35:03 +0000

These days your SEO (Search Engine Optimization) strategy and ratings with search engines are extremely important to your business and its’ web impact. I suggest using a hybrid CMS site that integrates your blog with your regular html pages and content. This allows you to blog regularly and include keyword tags which the search engines will pick up and your ratings will begin to improve. The first important step is using key phrases. Key phrases are words that people actually type into Google or Yahoo etc when they are searching for something. Thorough key word research is essential if you wish to improve your organic website rating. Here are two free tools that you can use to effectively research your keywords. Google Keyword tool and SEO Book Keyword Tool

Local Marketing Solutions that Work!

admin — Fri, 20 May 2011 17:00:05 +0000

People are searching… not in the “yellow pages”, but online. The question is… are you easily found by those local consumers who are in proximity of your business?

FACT: “83% of U.S. households now use the Internet as an information source when shopping locally for products and services… the Internet will soon surpass newspapers as a local shopping information resource.” Source: The Kelsey Group

Because these consumers are actively looking to shop locally they are motivated BUYERS!

PROBLEMS:

1. Local offline businesses often have very limited online visibility in their local market, when consumers do searches for their services.

2. Local offline businesses often not listed in Google’s local business directory listing & Google Maps. Many local consumers do searches for local business phone numbers, hours of operation and directions so they do map searches.

3. Local offline businesses often have poor online visibility & branding when consumers do searches for the business’s name. Many consumers do searches on search engines and now searches are done more often on mobile phones and smartphones for specific company names in order to get phone numbers, hours of operation and directions.

SOLUTIONS:

Within 3 months time, we have been able to help local businesses greatly increase their company’s visibility online (using 2 key strategies) which has resulted in huge gains in visitors to their new updated and locally optimized mobile website & local Google business listing.

New CMS website live!

admin — Tue, 01 Feb 2011 05:27:58 +0000

I just finished building a great CMS website which I love and so does my client! Shane Ann Younts teaches Voice and Speech for Actors in NYC and is a well known expert in the field. She needed a creative site, fun, innovative yet professional. It also needed to be optimized for mobile technology and social media as most of her students and clients range between 18-35. Check out some of her students at www.shaneannyounts.com

“Virtual Webster has been an amazing source of information on creative web design and innovation. Now I connect with my audience in various ways but most importantly I am connected and reach them through mobile technology. My site looks fabulous and it builds confidence in my business.”
Shane Ann Younts - Voice & speech for Actors, NYC

We built her a fabulous looking site with all the functionality she needed. The blog automatically posts to her facebook account and has some links coming back in to please the search engine robots. The site renders for all mobile technology out there. She can upload blogs right from her I-phone. Using some slick portfolio technology the “what my students say” page drops the head shots as if from the sky……zup zup zup…..It is a huge success.

Your business face to the world…

admin — Tue, 01 Feb 2011 00:32:28 +0000

Gone are the days of the Mom and Pop local storefronts BUT they have been replaced with a powerful online e-commerce industry. Now to project a professional and effective business face to the world you need a dynamic electronic storefront. People gauge your credibility and services by the QUALITY and FUNCTIONALITY of your web site.

Can your customers easily navigate your web site on their mobile phones?

Why is this important to your business? Statistics show that consumers are surfing the mobile web 2000% more this year than last year – yes, you read that right, two thousand percent – that’s an average of 2.7 hours a day.

“Mobile web sites have a 75% higher rate of engagement PER VISIT than non-mobile optimized site.”
Adobe Omniture(tm) statistics

We can help you capture and retain those customers who view your mobile web site.

Let us build a modern and functional mobile web site for your company today. Your customers will love you for it and you will have their attention like never before.

Can your customers easily navigate your web site on their mobile phones?

admin — Mon, 31 Jan 2011 00:35:33 +0000

I recently watched an interview between CNN and Eric Schmidt (7 bil) talking about the race between Google and Apple for the big bux. We are ultimately all going to be connected all the time everywhere, except in parts of Mongolia. But it will come everywhere if the end does not come first. So prepare to be buying ever newer cell phones and gadgets and possibly implants that will tell you where your friends are at all times. We will have more and more apps, cloud computing, chrome-books, iPads, iPods and perhaps who knows, an Apple clothing line called iPants. Eric Schmidt predicts we will have 100 times more powerful cell phones and mobile units within 10 years. Who will win? I think the days of the slate are definitely gone. Throw out your GPS because your phone will do everything. And for our children these gadgets and this mobile culture will be as normal as it was eating Vegemite when I was growing up in Australia. Hang onto your hats…. I predict more fancy communication and cool computer devices of all shapes and colors along with a growing lack of any real communication. So if your website is not mobile friendly you are going to lose business.

“Mobile web sites have a 75% higher rate of engagement PER VISIT than non-mobile optimized site.”
Adobe Omniture(tm) statistics

Should I do it myself?

admin — Thu, 13 Jan 2011 19:36:38 +0000

If “Krang,” “CMS website,” “CivicSpace,” and “DragonFly” sound like GREEK to you, then you probably need a trained website development company consultant to help you navigate the matrix of CMS (Content Management Solutions) websites out there in cyberspace.

The amount of traffic and the complex needs of web visitors make order processing, e-mailing, newsletters, blogging, site updating and site monitoring an overwhelming task, unless you have a sensible content management system to ease the burden. Ultimately, to save you time, money and frustration you can hand over the keys to us and we’ll monitor and develop your website for you.

I seen people try to do it themselves but they end up with an inferior product that doesn’t help their business and lost precious time. Your website face and web marketing strategy to the world is something worth investing in. VW