Local Marketing Solutions that Work!

People are searching… not in the “yellow pages”, but online. The question is… are you easily found by those local consumers who are in proximity of your business?

FACT: “83% of U.S. households now use the Internet as an information source when shopping locally for products and services… the Internet will soon surpass newspapers as a local shopping information resource.” Source: The Kelsey Group

Because these consumers are actively looking to shop locally they are motivated BUYERS!

PROBLEMS:

1. Local offline businesses often have very limited online visibility in their local market, when consumers do searches for their services.

2. Local offline businesses often not listed in Google’s local business directory listing & Google Maps. Many local consumers do searches for local business phone numbers, hours of operation and directions so they do map searches.

3. Local offline businesses often have poor online visibility & branding when consumers do searches for the business’s name. Many consumers do searches on search engines and now searches are done more often on mobile phones and smartphones for specific company names in order to get phone numbers, hours of operation and directions.

SOLUTIONS:

Within 3 months time, we have been able to help local businesses greatly increase their company’s visibility online (using 2 key strategies) which has resulted in huge gains in visitors to their new updated and locally optimized mobile website & local Google business listing.

New CMS website live!

I just finished building a great CMS website which I love and so does my client!   Shane Ann Younts teaches Voice and Speech for Actors in NYC and is a well known expert in the field.  She needed a creative site, fun, innovative yet professional.  It also needed to be optimized for mobile technology and social media as most of her students and clients range between 18-35.  Check out some of her students at www.shaneannyounts.com

“Virtual Webster has been an amazing source of information on creative web design and innovation.   Now I connect with my audience in various ways but most importantly I am connected and reach them through mobile technology.   My site looks fabulous and it builds confidence in my business.”

Shane Ann Younts - Voice & speech for Actors, NYC

We built her a fabulous looking site with all the functionality she needed.  The blog automatically posts to her facebook account and has some links coming back in to please the search engine robots.   The site renders for all mobile technology out there.   She can upload blogs right from her I-phone.   Using some slick portfolio technology the “what my students say” page drops the head shots as if from the sky……zup zup zup…..It is a huge success.

Your business face to the world…

Gone are the days of the Mom and Pop local storefronts BUT they have been replaced with a powerful online e-commerce industry.  Now to project a professional and effective business face to the world you need a dynamic electronic storefront.  People gauge your credibility and services by the QUALITY and FUNCTIONALITY of your web site.

Can your customers easily navigate your web site on their mobile phones?

Why is this important to your business? Statistics show that consumers are surfing the mobile web 2000% more this year than last year – yes, you read that right, two thousand percent – that’s an average of 2.7 hours a day.

“Mobile web sites have a 75% higher rate of engagement PER VISIT than non-mobile optimized site.”

Adobe Omniture(tm) statistics

We can help you capture and retain those customers who view your mobile web site.

Let us build a modern and functional mobile web site for your company today. Your customers will love you for it and you will have their attention like never before.

Can your customers easily navigate your web site on their mobile phones?

I recently watched an interview between CNN and Eric Schmidt (7 bil) talking about the race between Google and Apple for the big bux.  We are ultimately all going to be connected all the time everywhere, except in parts of Mongolia.  But it will come everywhere if  the end does not come first.  So prepare to be buying ever newer cell phones and gadgets and possibly implants that will tell you where your friends are at all times.  We will have more and more apps, cloud computing, chrome-books, iPads, iPods and perhaps who knows, an Apple clothing line called iPants.  Eric Schmidt predicts we will have 100 times more powerful cell phones and mobile units within 10 years.  Who will win?  I think the days of the slate are definitely gone.  Throw out your GPS because your phone will do everything.  And for our children these gadgets and this mobile culture will be as normal as it was eating Vegemite when I was growing up in Australia.  Hang onto your hats….  I predict more fancy communication and cool computer devices of all shapes and colors along with a growing lack of any real communication.  So if your website is not mobile friendly you are going to lose business.

“Mobile web sites have a 75% higher rate of engagement PER VISIT than non-mobile optimized site.”

Adobe Omniture(tm) statistics